Genre Check: ‘Sach Ka Saamna’ opens on a good note with 4-plus TRP
It could be said to be the moment of truth for Star Plus as its late night gamble – ‘Sach Ka Saamna’ – is paying rich dividends for the channel. The reality show, which had generated a lot of interest even before launch, opened with a TRP of 4.6 and managed an average of 4.3 TRP in its opening week despite the timing of 10.30-11.30 pm. Prior to this, Star Plus was getting an average TRP of just 0.8 from this time band.
It could be said to be the moment of truth for Star Plus as its late night gamble – ‘Sach Ka Saamna’ – is paying rich dividends for the channel. The reality show, which had generated a lot of interest even before launch, opened with a TRP of 4.6 and managed an average of 4.3 TRP in its opening week despite the timing of 10.30-11.30 pm. Prior to this, Star Plus was getting an average TRP of just 0.8 from this time band.
Week 29 saw the continuation of the see-saw battle among the top three channels. Colors was ahead this week to claim the top spot with a TRP of 308, as against 284 TRP in the previous week. Star Plus was at 293 TRP, up from 287 in the previous week; while Zee TV was placed third with a TRP of 266 (259 TRP in the previous week).
Sony was at No. 4 with TRP of 142, up 22 points from 120 in the previous week; Imagine at No. 5 with 138 TRP (126 in the previous week); SAB was a distant No. 6 with TRP of 59, down seven points from 66 in Week 28.
Star One gained marginally to reach 51 TRPs as against 50 in the previous week; Sahara One showed a dip from 35 to 31 TRPs in Week 29; Star Utsav was at 28 TRPs (26 TRPs in Week 28); 9X was at 21 TRPs (20 TRPs in Week 28). Real slipped further to 8 TRPs from 10 TRPs in the previous week.
It will be interesting to see whether ‘Sach Ka Samna’ will keep up to its initial promise in the coming weeks, especially in the light of some new shows that have been launched recently and also those that are in the pipeline.
