ICC World Cup 2023: Disney Star onboards IndusInd & Emirates as sponsors on TV
According to sources, around 50-60 advertisers have signed up for the upcoming cricket tournament on TV
Disney Star, the official broadcaster of ICC Cricket World Cup for both TV and digital, has bagged two more sponsorships from IndusInd and Emirates for television.
Highly placed sources have confirmed the news to e4m. According to the sources, over 50 advertisers have signed up for the upcoming marquee tournament and the broadcaster is still in talks with other advertisers.
PhonePe, Mahindra Auto, Coke, MasterCard and Hindustan Unilever are the other big brands that have come on board as sponsors for the tournament.
As earlier reported by exchange4media, the broadcaster is seeking Rs 118-120 crore for co-presenting sponsorships and Rs 80-90 crore for the associate sponsorship. For co-presenting opportunities on Disney+ Hotstar, the broadcaster has set a price tag of Rs 150 crore. Brands eager to get high visibility as "Powered by" sponsors will need to invest Rs 75 crore, while those opting for associate sponsorship will have to allocate Rs 40 crore.
The ICC Men’s Cricket World Cup kicks off on October 5 with a repeat of the 2019 final as England faces New Zealand in Ahmedabad. Across 10 world-class venues, 48 matches will be played in 46 days culminating in the Men’s Cricket World Cup Final on November 19.
