India-Australia ODI match garners maximum viewership from Maharashtra: Zapr
In cities, the first match of India-Australia ODI series saw maximum viewership share of 25.2 per cent from Mumbai
The recently held ODI between India and Australia on Star Sports 1 and Star Sports 3 generated quite a buzz across the nation. According to Bengaluru-based media tech company Zapr, the match on September 17 saw maximum viewership from Maharashtra with a 13.1 per cent share followed closely by Uttar Pradesh with 11.1 per cent and Tamil Nadu with 8.3 per cent.
On the match day, 94.1 per cent of sports channel viewers tuned into Star Sports 1 and Star Sports 3 between 1 pm - 10 pm.
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When it comes to metros, Mumbai claimed the highest viewership share of 25.2 per cent, followed by southern cities, Bangalore (15.6 per cent) and Chennai (14.6 per cent).
"TV Analytics at Zapr Media Labs reveal that viewership for the Ind vs Aus ODI match was well distributed across different parts of the country, with states like Maharashtra, Uttar Pradesh, Tamil Nadu, Gujarat and Andhra Pradesh claiming top spots," said Aditya Kulkarni- VP Data Insights, Zapr Media Labs.
