star-sports

The league reached 351 million viewers in 2023 with 65% viewership coming from premium NCCS AB households

NATIVE CONTENT Aug 22, 2024 10:52 AM

The 2024 edition of the tournament recorded 36.3 million viewers, a 176% increase compared to the 2023 edition, according to the latest data from BARC

e4m Staff Aug 5, 2024 3:24 PM

TV viewership for Premier League has grown 125% in last 2 years with 70% of its metro viewership coming from NCCS A households

NATIVE CONTENT Jul 24, 2024 1:40 PM

The Esports World Cup will be streamed on Star Sports’ YouTube channel and broadcast on linear TV via Star Sports First and Star Sports 2

e4m Staff Jul 1, 2024 4:27 PM

The tech innovation on TV showcased the all-new Swift at the Star Sports studios during the epic encounter between India and Pakistan

NATIVE CONTENT Jun 12, 2024 4:14 PM

Last year’s edition delivered the highest rated grand slam final and 150% increase in tournament reach on Star Sports

NATIVE CONTENT Jun 3, 2024 6:59 PM

Ads that impressed us in Week 4 of May

e4m Desk Jun 1, 2024 7:44 AM

ICC Men’s T20 World Cup 2024 is set to commence on June 2

e4m Staff May 22, 2024 1:26 PM

The new instalment of the ‘Mauka’ campaign has been created and conceptualized by in-house team of Disney Star

e4m Staff May 21, 2024 1:05 PM

The Star Sports wraparound show has delivered 10-15X ROI for associating brands during recent megaevents

NATIVE CONTENT May 14, 2024 1:13 PM

The company saw a decline in sports revenue from Star India by 17%

Aditi Gupta May 8, 2024 8:39 AM

The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD

e4m Staff May 2, 2024 11:24 AM

It is a patented technology that allows brands to engage with audiences through their second screens while they watch the matches on Star Sports Network

e4m Staff Apr 30, 2024 12:34 PM

In collaboration with Meta, Star Sports will also engage with content creators representing each of the 10 regions represented by IPL teams to expression passion, fandom and support

e4m Staff Mar 26, 2024 5:44 PM

The network has launched 4K-enabled value-added services, available for subscription to Tata Play and Airtel Digital TV subscribers

e4m Staff Mar 26, 2024 12:03 PM

Star Sports has joined hands with India Signing Hands to provide ball-by-ball updates using Indian sign language

e4m Staff Mar 22, 2024 11:39 AM

Sources say the broadcaster is in the process of signing a few more sponsors before the tournament begins

Sonam Saini Mar 22, 2024 8:45 AM

According to Star Sports, advertisers will have the opportunity to precisely target ads

e4m Staff Mar 21, 2024 11:19 AM

The first episode airs on 21st March, 9:30 pm

e4m Staff Mar 19, 2024 4:36 PM

Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films

e4m Staff Mar 14, 2024 6:35 PM

The film features four IPL captains and Star Sports ‘Believe’ ambassadors – Rishabh Pant, Hardik Pandya, KL Rahul, and Shreyas Iyer

e4m Staff Mar 4, 2024 3:48 PM

Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other mediums

e4m Staff Feb 29, 2024 3:30 PM

The broadcaster offers brands with unique solutions that will cater to business goals across the funnel

NATIVE CONTENT Feb 20, 2024 6:19 PM

Challenging the misconception of entry barriers for brands, the broadcaster has introduced new and exciting opportunities enabling participation across budgets and brand goals

NATIVE CONTENT Feb 16, 2024 11:43 AM

As per BARC, 803 million viewers tuned in to Sports on TV in 2023, 98% of which was attributed to cricket events

NATIVE CONTENT Jan 10, 2024 7:35 PM

Saket Sahay has joined Viacom18 Sports as Senior Vice President - Advertising Sales - Digital & Television

e4m Staff Jan 10, 2024 11:36 AM

The event’s watch time was 57% higher compared to last year’s, the network said

e4m Staff Jan 2, 2024 12:53 PM

The match, which is still on, has surpassed the highest peak concurrency of 4.4 crore viewers recorded in this tournament so far during the last India vs South Africa match

e4m Staff Nov 15, 2023 6:05 PM

If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most of the matches end quickly, the revenue may suffer

Sonam Saini Nov 15, 2023 9:17 AM

The tournament has posted 123.8 billion viewing minutes for live broadcast

e4m Staff Oct 28, 2023 1:44 PM

The unit also reported losses of Rs 3600 crore

e4m Staff Oct 20, 2023 9:37 AM

268 million viewers tuned in for the live broadcast

e4m Staff Oct 19, 2023 5:13 PM

The Hindi coverage will also include Star Sports’ pre-match show ‘Cricket Live’

e4m Staff Oct 10, 2023 5:59 PM

Viewing Vertical mode, data-saving option and AI-based video clarity enhancements are some of these features

e4m Staff Oct 3, 2023 3:37 PM

The film aims to build anticipation and excitement for arch-rivals India and Pakistan's 8th faceoff during the ICC Men's Cricket World Cup

e4m Staff Sep 28, 2023 1:32 PM

2023 broke all viewership records on TV delivering a tournament reach of over 500 million viewers and a 34% increase in TVR compared to 2022, as per BARC

NATIVE CONTENT Sep 12, 2023 6:45 PM

The increasing popularity of esports has captured the attention of brands and sponsors seeking to tap into the vibrant and engaged gaming community in the country, say experts

Shantanu David Aug 21, 2023 8:54 AM

Pujari has been working with Disney Star for almost 5 years

e4m Desk Aug 8, 2023 11:26 AM

The broadcaster also plans on widening the coverage of the tournament by adding regional language commentary for the semi-finals and final

e4m Desk Aug 4, 2023 12:13 PM

The tournament is scheduled to be held from July 13 to 23 July 2023 in Sri Lanka

e4m Desk Jul 12, 2023 6:20 PM

The fourth season of the league will be held in Colombo and Kandy

e4m Desk Jul 6, 2023 11:27 AM

The cumulative reach on Star Sports for live broadcast of 48 matches stands at 451 million unique audience

e4m Desk May 11, 2023 7:01 PM

Disney Star's Head - Distribution & International spoke to e4m about how regionalization of sports content has been a game changer, growth in HD subscribers, strategies to retain the audience and more

Sonam Saini May 4, 2023 8:44 AM

With this association, Pant joins Hardik Pandya, Ravindra Jadeja, KL Rahul and Shreyas Iyer

e4m Desk Apr 21, 2023 4:34 PM

The online leg of the quiz, which has been underway from 22nd March, will culminate on 30th April, 2023 , followed by the Zonal and National leg from the 7th to 15th May, 2023

e4m Desk Apr 19, 2023 4:09 PM

Gupta, Head - Sports, Disney Star, spoke about the factors that are contributing to the IPL 2023 viewership, airing matches on FTA channel for the first time, issues with DPOs, and more

Sonam Saini Apr 14, 2023 8:31 AM

Airtel Digital TV and Tata Play offer additional feeds

e4m Desk Apr 5, 2023 2:14 PM

As  per the broadcaster, 140 million viewers tuned in for the live broadcast on opening day

e4m Desk Apr 3, 2023 8:22 AM

As per the broadcaster, the total number of minutes watched has increased by 142% compared to last year, touching 21.5 billion minutes

e4m Desk Mar 31, 2023 3:46 PM

The network has tied up Dolby, Airtel Digital TV and Tata Play

e4m Desk Mar 31, 2023 12:59 PM