KBC Season 12 gears up to fight 'Setback' with a 'Comeback'

The campaign aims to tell inspiring human stories in the times of the pandemic

by exchange4media Staff
Published: Sep 1, 2020 12:04 PM | 1 min read

The 12^th Season of Kaun Banega Crorepati (KBC) gears up for a comeback with the thought – Jo Bhi Ho,Setback Ka Jawaab Comeback Se Do.

Since its inception, KBC has been celebrating the human spirit and the never-give-up attitude. Just like KBC, as a show, makes a comeback amidst the current pandemic, the campaign of this season brings forth relatable examples, through humane stories, which inspire and encourage people to make a greater comeback in life. Conceptualized and written by Nitesh Tiwari & Nikhil Mehrotra, the campaign is directed by Nitesh Tiwari, and it touches a raw nerve.

With the season 12 of KBC on the anvil, the iconic brand synonymous with the show – Mr Amitabh Bachchan – is also gearing up to welcome and applaud contestants from across the country. This is the year of change, and remarkable participation during the digital auditions of the show only reinstates the commitment and popularity the show enjoys.