Industry observers share that while KBC remains a high-impact show with Amitabh Bachchan's strong mass appeal, some advertisers may wait for more data before getting on board
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
The association with KBC is a natural extension of AESL's commitment to education, Aakash said
According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform
Some industry watchers believe that KBC 15 may not see a 100% ad inventory sell-out as there could be a shift of eyeballs and ad spends
The latest campaign has been aligned with the upcoming season of KBC
The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket World Cup
The host of the show Amitabh Bachchan headlines the campaign
According to some industry experts, if the consumer shift to digital platforms continues then broadcasters may face challenges while getting the right value for non-fiction shows
The stakeholders of the show share exclusive insight into the its format, marketing strategies and more
A question on 'Aspirants' featuring on KBC is a sign that TVF's shows have become enmeshed in popular culture, believes Koshy
The show, which enjoys high credibility among advertisers, has witnessed a 15-20% increase in ad rates this season
With new additions to the format, the show will premiere on Aug 23
Vedantu, which is the 'co-powered by' sponsor, is encouraging participation for ‘Student Special Week’
The report by Elara Capital also states further recovery for pricing in the GEC genre is expected only after the IPL is over as the latter has extracted a huge chunk of ad budget
Ten winners across India will stand a chance to win Rs 1 lakh each every day through the season
The campaign aims to tell inspiring human stories in the times of the pandemic