Kolkata TV set to foray into music space with new Bangla music channel
Christened Kolkata 24x7, teaser campaigns for the new channel are expected to be unveiled soon, which will be followed by advertising and other branding activities. Currently, recruitment drive is on for Kolkata 24x7
Bengali news channel Kolkata TV is set to foray into the music space with the proposed launch of Bangla music channel Kolkata 24x7.
Teaser campaigns for the new channel are expected to be unveiled soon, which will be followed by advertising and other branding activities. Currently, recruitment drive is on for Kolkata 24x7. The channel will air contemporary Bangla film music as well as promote Bangla music culture.
Kolkata 24x7 will face some stiff competition from established players such as Dhoom, Tara Music, Sangeet Bangla, and the recently launched Fatafati.
Owned by Kaustuv Ray, Kolkata TV was launched in 2006. TV9 acquired a stake in the channel, which was sold off a few months ago.
Tags
television
