NDTV Marathi launched
Maharashtra CM Eknath Shinde, and Deputy CM Devender Fadnavis attend the launch event
NDTV has entered the Maharashtra market with the launch of its new news channel- NDTV Marathi.
The channel was launched on Maharashtra Day, May 1, in the presence of Eknath Shinde, CM, Maharashtra, and Devender Fadnavis, Deputy CM, Maharashtra.
The news channel has roped in four sponsors including Fortune Refined Sunflower Oil, Sporto and Union Bank.
Congratulating and encouraging the NDTV team, Shinde said, "NDTV shows political news with integrity. NDTV means trust." He further highlighted the new channel's ethos centred around “Nava Maharashtra,” stating, "If we look at Maharashtra in two years, Atal Setu is a game-changer project. The Mumbai Coastal Road has also been started from one side. We gave momentum to many projects.”
“NDTV's foray into Marathi news is a testament to the commitment towards delivering quality journalism to diverse linguistic demographics,” said Devendra Fadnavis, Deputy Chief Minister. In line with the channel’s philosophy of high-quality, straightforward journalism, he stressed the need for objectivity and neutrality in journalism, noting that a news channel's credibility hinges on its ability to deliver unbiased and accurate information to the public.
To mark this occasion, the network announced a high-impact campaign titled ‘Nava Maharashtracha Nava Aawaaz’ with Riteish Deshmukh to form a strong connection with the real “Marathi Manus.” The campaign was splashed on the front pages of leading Marathi newspapers in Maharashtra. Actor Riteish Deshmukh expressed his delight, commenting, "It won't be wrong to call NDTV 'Lai Bhari,' a Marathi slang for 'awesome.' NDTV Marathi is lai bhari," he said.
"NDTV Marathi, launched on Maharashtra Day, is the sixth channel from the NDTV network. It is our privilege to serve the people of Maharashtra with meaningful, accurate, and trustworthy news and analysis. On this occasion, we are also launching a unique campaign - 'Let’s Start Up in Maharashtra' - to unleash the entrepreneurial spirit among the state’s youth," said Sanjay Pugalia, CEO and Editor-in-Chief of the NDTV Network.
The event was also attended by Bollywood actor Ritesh Deshmukh, politician Baba Siddiqui, Union Minister Milind Deora and Piyush Pandey.
