Over 30 crore tuned in for live TV broadcast of World Cup final: Disney Star
Peak concurrency on Disney+ Hotstar was 5.9 crore for the finals
Disney Star, the official broadcaster of the ICC Men's Cricket World Cup, saw over 30 crore viewers tune in for the TV live broadcast of the final between India and Australia.
The final saw a peak concurrency of 13 crore viewers on TV and 5.9 crore peak concurrency on Disney+ Hotstar (digital).
As per BARC, the tournament crossed a viewership of half a billion viewers for the first time as 518 million (51.8 Crore) TV viewers tuned in for the live broadcast of the marquee tournament being played in India after 12 years.
The live TV broadcast for the tournament garnered 422 billion minutes of TV watch time making it the most watched ICC Men’s World Cup in the history of the event. The final between India Vs Australia delivered a peak concurrency of 13 crore which surpassed the previous highest peak concurrency in the tournament with India Vs Pakistan at 7.5 crore and India Vs New Zealand at 8 crore.
Speaking about the recent success of the ICC Men’s Cricket World Cup 2023, K Madhavan, Country Manager & President, Disney Star, “We extend our heartfelt gratitude to the International Cricket Council (ICC) and the Board of Control for Cricket in India (BCCI), for their invaluable support, making this tournament an overwhelming success. We would also like to thank the fans, who showered their support throughout the tournament and with their unwavering passion making this historic achievement possible. Disney Star is dedicated to paving the road for sports broadcast in India and it has been extremely encouraging to see growth across both, the linear and digital mediums, thereby increasing the fan base of cricket. This is testament to the uniqueness of the India market where linear and digital continue to grow alongside each other. This successful tournament has set the stage for a promising future in our association with the ICC."
