Rightster partners with Lehren Networks; to manage its 77+ YouTube channels

Rightster, the cloud-based global video distribution and monetisation network that simplifies delivery to TV scale audiences in the complex online video market, today announces a partnership with Lehren Networks, one of the most popular media and entertainment networks devoted to India’s film industry, to manage its 77+ YouTube channels.

Rightster will now provide complete audience development and monetisation support to Lehren Networks’ entire network of entertainment YouTube channels, which includes celebrity, movie, kids and music verticals. Lehren Networks has achieved 1 billion views on YouTube to date and adds approximately 3 million video views per day on the platform.

Richard North, GM Asia-Pacific, Rightster, commented, “YouTube in India is a phenomenal success story, with over 60 million unique users per month and millions of views for Indian content in other countries.  This alliance is a real statement of intent for Rightster as we continue to expand in the APAC region through our offices in Sydney, Singapore, New Delhi and Bangalore. We are delighted to extend our partnership with one of the most popular entertainment networks in India and we are looking forward to working with Lehren to build even deeper engagement with their audiences and to drive increased revenue from their YouTube content.”

Mritunjay Pandey, Founder, Lehren Networks, added, “This partnership underlines our ongoing commitment to further grow our already strong YouTube presence. Rightster has deservedly become one of the largest YouTube Multi-Channel Networks (MCN)  in the world so we are delighted to be partnering with them to manage our entire network of YouTube channels.”
The partnership is in addition to an earlier agreement under which Rightster helps Lehren Networks to syndicate its video content across Rightster’s global publisher network.