Times NOW kicks off new morning show

Times NOW has launched a new daily morning show, which is being aired in the 7 am time slot. ‘The Morning Show’ blends news with ‘infotainment’.

e4m by exchange4media Mumbai Bureau
Published: Jun 29, 2007 8:59 AM  | 1 min read
Times NOW kicks off new morning show
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Times NOW launched a new daily morning show on June 27, which is being aired from 7 am to 9 am. The show is being telecast live from Mumbai. ‘The Morning Show’ blends news with ‘infotainment’.

“By real infotainment, we mean everything that makes your morning viewing more rounded. We would be having features like easy fitness tips, unconventional movie reviews with Radio Mirchi’s Jeethuraj, the best of blogs, v-blogs, and web search options on Netscan, daily fortune, city events, and DVD picks on weekends,” said Arnab Goswami, Editor-in-Chief, Times NOW.

The show is the channel’s newest addition. It attempts to focus on real infotainment, but not at the expense of news.

Published On: Jun 29, 2007 8:59 AM 
Tags television