The Telecom Regulatory Authority of India (TRAI) directed all broadcasters and distributors of television channels not to place any registered satellite television channel, whose TV rating is released by TV rating agency, on the landing channel or boot up screen.
The broadcasters and distributors have been asked by TRAI to comply with the direction within fifteen days. Landing channel or the landing page refers to the Logical Channel Number (LCN) which is displayed first when the set top box is switched on.
It has been repeatedly brought to TRAI’s attention by various stakeholders that satellite TV channels are placed on the landing page and this could influence the television audience measurements/ television ratings.
Even TRAI, in its direction, concluded that this practise may affect the orderly growth of the sector and is against the spirit of the policy guidelines for TV ratings agencies
The broadcasters and distributors have been asked by TRAI to comply with the direction within fifteen days. Landing channel or the landing page refers to the Logical Channel Number (LCN) which is displayed first when the set top box is switched on.
It has been repeatedly brought to TRAI’s attention by various stakeholders that satellite TV channels are placed on the landing page and this could influence the television audience measurements/ television ratings.
Even TRAI, in its direction, concluded that this practise may affect the orderly growth of the sector and is against the spirit of the policy guidelines for TV ratings agencies