Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why BARC should tackle this menace

Rajiv Dubey Nov 16, 2022 9:00 AM

Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth

exchange4media Staff Nov 7, 2022 8:55 AM

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, says today’s customers expect personalized, immersive and context-rich experiences

Niraj Ruparel Apr 4, 2022 8:51 AM

The network reiterated that landing pages are a marketing tool permitted by the law in India and is used across the world by broadcasters and advertisers to market themselves to viewers

exchange4media Staff Jan 28, 2021 10:47 AM