Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why BARC should tackle this menace
Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, says today’s customers expect personalized, immersive and context-rich experiences
The network reiterated that landing pages are a marketing tool permitted by the law in India and is used across the world by broadcasters and advertisers to market themselves to viewers