TV news ranking: MIB issues notice to unauthorised rating agencies
The ministry has said Chrome Data Analytics and Media is releasing and commercially utilising rating data for TV channels without being registered as a rating agency
The Ministry of Information & Broadcasting has said that Chrome Data Analytics and Media (CDAM) is "understood to be releasing and commercially utilizing rating data for TV channels without being registered as a rating agency".
As per the ministry, this is in violation of the Policy Guidelines for Television Rating Agencies in lndia.
CDAM has been directed to withhold any commercial utilization of the rating data in respect of the TV channels.
The I&B ministry has said the agency may submit an application fulfilling all the pre-requisites of the above-said guidelines for getting registered as a rating agency along with a detailed report on the methodology being followed for sample selection, analysis, data reporting etc., for the viewership for TV channels.
It has further said that if CDAM does not agree with the above-said directions it may represent to the ministry within 15 days giving a detailed explanation as to how the provisions of the TRP Policy guidelines are not being violated by the company.
