rating-agencies
TV measurement?blur=25

Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a robust process

Aditi Gupta & Sohini Ganguly Jun 26, 2024 8:45 AM

TV news?blur=25

The ministry has said Chrome Data Analytics and Media is releasing and commercially utilising rating data for TV channels without being registered as a rating agency

exchange4media Staff Aug 1, 2023 9:57 AM