Vikram Sakhuja to discuss role of news during COVID-19 in ABP News & e4m webinar today

In the weekly webinar series, media agency heads will speak about how news is being treated in the COVID-19 scenario

by exchange4media Staff
Published: Apr 27, 2020 8:49 AM | 2 min read

COVID-19 has become the single-largest disruptor in the present times, leading industries to go through paradigm shifts. News media, which plays an important role during the pandemic, is also going through a sea-change. As the virus tightens its grip on the world, forcing people to stay indoors, news consumption on digital and broadcast mediums has grown manifold. To speak about this epoch-making shift today (April 27) at 3 pm is Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World, at ABP News & e4m’s weekly webinar series.

ABP News in association with e4m presents a series of live interviews, with media agency heads, titled “News is Undervalued”. In the inaugural episode, Sakhuja will have a live discussion on his views about NEWS as a genre, its contribution in containing the current pandemic and how it impacted TV viewership.

In today's talk -- “News-Trust, Authenticity and its Unparalleled Role in Current Times” -- Sakhuja will focus on touchpoints such as the role of news in upping TV viewership, which is at an all-time high; the reason why news is undervalued despite being the only genre producing fresh content; the game plan to tackle fake news; and the role of news in flattening the COVID-19 curve.

Every week, a new industry leader will speak about how news is being treated in the COVID-19 scenario. To watch today’s webinar, register with ZOOM and tune in at 3 pm today.

The discussion will also be streamed live on FB.