World Cup 2023 live broadcast viewership close to 450 million
India matches have registered peak live concurrency of more than 50 million viewers
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Published: Nov 10, 2023 9:00 AM | 1 min read
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The live broadcast of the ongoing ICC Men’s Cricket World Cup 2023 has been watched by nearly 430 million viewers till the 34th match. According to BARC, the total watch time (consumption) on television for the live broadcast has witnessed a 10% increase compared to the 2019 edition.
All India matches have registered peak live concurrency of more than 50 million viewers with the highest peak concurrency being 80 million viewers for the India vs New Zealand match.
Furthermore, the Average Time Spent (ATS) per viewer for the tournament has witnessed a growth of 18%.
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