The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi
According to the TAM Sports-Advertising Update of ICC Cricket WC 2023, there were 55+ new categories and 215+ new brands this year
While many brands kept their products and services in the focus, others made the World Cup the focus of their message.
Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands
Brands across categories caused a moment marketing tsunami as they celebrated India's historic jinx-breaking win against New Zealand
India matches have registered peak live concurrency of more than 50 million viewers
The tournament has posted 123.8 billion viewing minutes for live broadcast
Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked
268 million viewers tuned in for the live broadcast
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts with broadcasters, say experts
Wondrlab has conceptualised the ad for the electrical brand
Roy, Vice President, Marketing Coca-Cola India and South-West Asia, also spoke about 'going all in with Disney Star' with new campaigns and activations for ICC Men's Cricket World Cup
The ad created by MullenLowe Lintas Group scored big among netizens
Some of our moment marketing favourites from the usual players
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
Saini, Vice President- Marketing, Mondelez India, lets us in about Oreo's brand new campaign for ICC Men's Cricket World Cup with ambassador Dhoni and the winning partnership between the two
ConfirmTkt has also rolled out a campaign “Journey to the World Cup” to engage with cricket fans
In the campaign, Spinny aims to showcase the unbreakable bond Indians have with their cars
The film, by Ogilvy, shows the constant tussle of opinions in our own mind about team India lifting the cup
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the Indian team’s chase
This is the first time Disney Star has made the ICC Men’s World Cup free for mobile users who access Disney+ Hotstar
The ‘Super 50’ creators will have access to the field pre- and post-match, to commentators, and ambassadors
The tournament kicks off tomorrow
The platform has roped in Mahindra & Mahindra Ltd., Booking.com, Surf Excel (HUL), Peter England (ABFRL), Thums Up, Kingfisher Premium Packaged Drinking, Diageo India, MRF Tyres, LendingKart
According to sources, around 50-60 advertisers have signed up for the upcoming cricket tournament on TV
Actor Ranveer Singh and music composer Pritam come together for ‘Dil Jashn Bole’
Siddharth Sharma, Viacom18’s Sports Head of Content, spoke to e4m on JioCinema’s plans for the Cricket World Cup, sports coverage in general and more
The broadcaster also plans on widening the coverage of the tournament by adding regional language commentary for the semi-finals and final
The tournament will be aired in partnership with 1Stadia
The World Cup will be hosted by Australia and New Zealand from 20th July 2023
The brands are Thums Up, Amway, Jindal Steel and Power, Google, HDFC Life, Kajaria, and Policy Bazaar
The promo is created and conceptualised by the in-house team at Disney Star
The partnership is for upcoming FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar-Rourkela, which will start on January 13
Fans in the country will be able to book these packages starting 25 Aug, 2021 as Rugby World Cup 2023 is set to take place in France between 8 Sep, 2023 and 28 Oct, 2023