By the time this article appears, most of you would have got a feel of the new phenomenon called IPL. But perhaps the question on the lips of media planners and advertisers would be, “How much viewership did/will it take away from other channels?” Stratagem Media brings an in-depth analysis based on TAM data to crystal-gaze at what is likely to happen on the cricket field and bring in the greens for broadcasters.
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Published:
Apr 24, 2008 8:08 AM
1 min read
By the time this article appears, most of you would have got a feel of the new phenomenon called IPL. But perhaps the question on the lips of media planners and advertisers would be, “How much viewership did/will it take away from other channels?” Stratagem Media brings an in-depth analysis based on TAM data to crystal-gaze at what is likely to happen on the cricket field and bring in the greens for broadcasters.
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