omnibus

Mediaedge: CIA had predicted some trends for the Indian Premier League season 2, and as the season completed, the agency undertook a post IPL study as well. The findings here show that consumers feel that they have watched more IPL in season 2, and would continue watching. Elections did not affect 70 per cent of people’s IPL viewing. The ratings have dipped but it is due to more people watching for lesser time. The complete findings are on exchange4media’s Industry Omnibus.

exchange4media Staff Jun 18, 2009 7:35 AM

exchange4media.com is glad to announce that starting this month, the Industry Omnibus section will provide an exhaustive collation of creative and media account wins on a monthly basis. This data will be provided by R3, an Asia-Pacific based Consulting group focused on measuring the ROI of marketing and media. We begin this offering with data for the months of July and August 2008.

exchange4media Staff Sep 19, 2008 8:39 AM

This new Carat Insight report, done by Carat Worldwide, mainly in the context of apossible recession looming over the US economy, explores the impact of economic downtowns on marketers and how companies are accordingly adapting their advertising. The highlights of the report include: the impact of a recession on consumer and media spending; how a recession typically impacts marketers; Carat’s ad spending projections through 2008; and marketing guidelines for navigating through a recession.

exchange4media Staff Aug 19, 2008 8:31 AM

By the time this article appears, most of you would have got a feel of the new phenomenon called IPL. But perhaps the question on the lips of media planners and advertisers would be, “How much viewership did/will it take away from other channels?” Stratagem Media brings an in-depth analysis based on TAM data to crystal-gaze at what is likely to happen on the cricket field and bring in the greens for broadcasters.

exchange4media Staff Apr 24, 2008 8:08 AM

Grey Cells brings under the scanner the affluent 40-45 year-old urban men, who are at the peak of their careers and the height of their earning power. Essentially, these are the chief wage earners in the family set-up. They are effectively every marketer’s dream come true.

exchange4media Staff Sep 16, 2006 9:00 AM

This paper by MRUC presents a case for Household Potential Index (HPI), which takes a leap from the current system of consumer classification - the SEC. The paper argues that Socio Economic Classification (SEC) is often said to be lacking in discriminating the truly potential households and audience. Also, the draw back of using Monthly Household Income (MHI) lies in the difficulty of capturing the correct data, as the respondents are hesitant to disclose the correct MHI. The various assumed variables as a topping to SEC (like durable ownership, frequency of travel by air, intensity of consuming various products and services, recency of purchase etc.) comes with the negative aspect of “judgment” of the individuals concerned. HPI, says MRUC and Hansa Research Group, is a better 'scientific method' to segregate and target the “consuming” class.

exchange4media Staff Jun 18, 2005 9:07 AM

A Synovate research study on spending and consumption patterns in Delhi and Mumbai finds that Mumbaikars are frugal spenders; they spend more on TVs and business travel. In contrast, Delhi spends more on personal grooming, high-end cars, personal travel; Delhiites love to splurge.

exchange4media Staff Dec 8, 2004 8:24 AM

On-ground advertising and branding is coming of age with the increasing popularity of cricket. Maxus carried out an interesting study to find out the effectiveness of on-ground promotional exercises. The study takes a look at different advertising spots from the perspective of visibility as offered by Asia Cup 2004.

exchange4media Staff Aug 17, 2004 8:54 AM