Media effectiveness in OOH is a multi-faceted concept: Anuradha Aggarwal
From a cost efficiency point of view, OOH gives more bang for your buck in smaller markets due to the lower cost of media, says SVP, Brand & Consumer Insights, Vodafone India
From a cost efficiency point of view, OOH gives more bang for your buck in smaller markets due to the lower cost of media, says SVP, Brand & Consumer Insights, Vodafone India More
