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The media owners argue the BMC can’t bring a new policy for eight more years
Kanchan Srivastava Sep 2, 2024 9:03 AM
Tan Jeslyn, Stellar Ace's CEO, will be stepping down from the OOH company after almost 20 years
e4m Desk Aug 29, 2024 11:42 AM
Havas Media Tribes has marked this collaboration with an outdoor display The se
e4m Staff Aug 28, 2024 11:57 AM
MMOPL has granted Times OOH rights to administer advertisement sites on Mumbai Metro
e4m Desk Aug 28, 2024 11:50 AM
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
The civic body has received 38 representations over the draft policy so far
Kanchan Srivastava Aug 27, 2024 8:29 AM
IOAA has demanded that the timeline of feedback should be extended from two weeks to two months
e4m Staff Aug 26, 2024 12:42 PM
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
Kanchan Srivastava Aug 23, 2024 4:55 PM
OOH industry players say the new policy might even fail to achieve its primary objective of ensuring public safety, which was the supposed rationale behind the BMC's initiative
Kanchan Srivastava Aug 23, 2024 8:21 AM
Following e4m’s report about the ad industry’s concerns about the new BMC OOH policy, the civic body has clarified that in case of accidents OOH owners who will be held responsible and not advertisers
e4m Desk Aug 14, 2024 12:29 PM
In a statement on the BMC OOH draft policy, the In d i an Outdoor Advertising Association has urged the civic body to embrace a “larger vision” of the industry
e4m Staff Aug 14, 2024 11:55 AM
ISA and AAAI members say they are alarmed over the new provisions; the civic body has been silent so far
Kanchan Srivastava Aug 14, 2024 9:22 AM
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
Kanchan Srivastava Aug 12, 2024 8:09 AM
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
Kanchan Srivastava Aug 11, 2024 11:55 AM
Arpan Jain, Chief Creative Officer of Ignite, Insync and 1.618 Studios, writes on how globally brands have set new benchmarks by exploring diverse mediums beyond billboards
Arpan Jain Aug 9, 2024 1:07 PM
As per reports, the Kalyan civic body has registered a police complaint alleging that the contracted OOH agency skipped the required maintenance for the hoarding that was given out on a 5-year lease
Conceptualized & executed by Coral Media & McCann, the campaign is live in Delhi, Gurgaon, and Kolkata
The civic body will also conduct a citizen survey before finalising the DOOH illumination rules
Kanchan Srivastava Jul 31, 2024 1:00 PM
As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned with mobile tower norms
Kanchan Srivastava Jul 31, 2024 8:58 AM
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
Kanchan Srivastava Jul 31, 2024 8:35 AM
The mandate includes exclusive advertising rights across 27 stations and 31 trains
e4m Staff Jul 30, 2024 6:10 PM
e4m reported on July 17 that BMC was contemplating banning of video ads on DOOH
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
Chehneet Kaur Jul 29, 2024 8:52 AM
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Chehneet Kaur Jul 26, 2024 9:14 AM
Shreya Sachdev, Associate Director and Head of Marketing at Puma India, shares insights into Puma’s association with the Paris Olympics, the idea behind outdoor installations and more
Chehneet Kaur Jul 26, 2024 8:56 AM
Tom Goddard, President, World Out of Home Organization and Chairman of OOH Capital delves into the state of OOH in India, examining its growth trajectory, challenges, solutions and its future
Chehneet Kaur Jul 25, 2024 8:48 AM
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'
Kanchan Srivastava Jul 23, 2024 8:53 AM
With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by a Mumbai-based firm
Kanchan Srivastava Jul 22, 2024 9:11 AM
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as well
Kanchan Srivastava Jul 17, 2024 8:51 AM
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
Kanchan Srivastava Jul 16, 2024 8:50 AM
After its massive takedown of billboards and hoardings over the past two months, Maharashtra govt has softened its stance on OOH players
e4m Staff Jul 15, 2024 6:19 PM
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
Kanchan Srivastava Jul 12, 2024 8:31 AM
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Kanchan Srivastava Jul 4, 2024 8:50 AM
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
Kanchan Srivastava Jul 3, 2024 8:50 AM
BMC has drafted stringent rules for OOH advertising which seek to redefine the entire out-of-home advertising including DOOH. It will be made public once 'model code of conduct' is lifted
e4m Staff Jun 14, 2024 5:33 PM
The draft will also encompass guidelines for digitised hoardings following complaints by citizens and motorist
e4m Desk Jun 14, 2024 12:43 PM
Spanning major cities, the campaign utilized a mix of traditional and digital out-of-home media
e4m Staff Jun 10, 2024 11:37 AM
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
Chehneet Kaur May 23, 2024 9:11 AM
As part of its General Elections campaign, News18 has adopted an interactive experience at GroupM
e4m Staff May 20, 2024 4:56 PM
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
Speaking to exchange4media, Gulab Patil, Founder & CEO, Lemma, said the revamp was initiated upon observing a demand for campaigns that could seamlessly extend across various formats
Sonam Saini May 13, 2024 8:49 AM
The agency won 4 golds, 6 silvers and 4 bronze metals across categories
The agency bagged 4 golds, 6 silver metals and 12 bronze across categories for their outstanding work
The logo was unveiled by industry veteran Sam Balsara, drawing attention from the key dignitaries that graced the event
e4m Staff May 10, 2024 11:34 AM
The business units of the media agency have been on an impressive winning streak, securing back-to-back wins for their outstanding work
e4m Desk May 10, 2024 10:39 AM
At the e4m OOH Conference, industry experts came together to discuss the leadership outlook
e4m Staff May 10, 2024 8:49 AM
At e4m OOH Conference, industry leaders discuss about the DOOH and the Omnichannel Experience
At the e4m OOH Conference 2024, industry leaders deliberated on how traditional advertising on the outdoors is being revolutionised by digital technology
