From premium LED billboards to rural haats and temple towns, brands across categories are opting for OOH, reaffirming that outdoor is back in the core media mix, assert industry players
Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
The media owners argue the BMC can’t bring a new policy for eight more years
Tan Jeslyn, Stellar Ace's CEO, will be stepping down from the OOH company after almost 20 years
Havas Media Tribes has marked this collaboration with an outdoor display The se
MMOPL has granted Times OOH rights to administer advertisement sites on Mumbai Metro
Targeting the festival season, the campaign covers 7 states
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
The civic body has received 38 representations over the draft policy so far
BMC’s draft policy refers to Railways at many places
IOAA has demanded that the timeline of feedback should be extended from two weeks to two months
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
OOH industry players say the new policy might even fail to achieve its primary objective of ensuring public safety, which was the supposed rationale behind the BMC's initiative
Following e4m’s report about the ad industry’s concerns about the new BMC OOH policy, the civic body has clarified that in case of accidents OOH owners who will be held responsible and not advertisers
In a statement on the BMC OOH draft policy, the In d i an Outdoor Advertising Association has urged the civic body to embrace a “larger vision” of the industry
ISA and AAAI members say they are alarmed over the new provisions; the civic body has been silent so far
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
Arpan Jain, Chief Creative Officer of Ignite, Insync and 1.618 Studios, writes on how globally brands have set new benchmarks by exploring diverse mediums beyond billboards
As per reports, the Kalyan civic body has registered a police complaint alleging that the contracted OOH agency skipped the required maintenance for the hoarding that was given out on a 5-year lease
Conceptualized & executed by Coral Media & McCann, the campaign is live in Delhi, Gurgaon, and Kolkata
The civic body will also conduct a citizen survey before finalising the DOOH illumination rules
As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned with mobile tower norms
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
The mandate includes exclusive advertising rights across 27 stations and 31 trains
e4m reported on July 17 that BMC was contemplating banning of video ads on DOOH
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Shreya Sachdev, Associate Director and Head of Marketing at Puma India, shares insights into Puma’s association with the Paris Olympics, the idea behind outdoor installations and more
Tom Goddard, President, World Out of Home Organization and Chairman of OOH Capital delves into the state of OOH in India, examining its growth trajectory, challenges, solutions and its future
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'
With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by a Mumbai-based firm
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as well
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
After its massive takedown of billboards and hoardings over the past two months, Maharashtra govt has softened its stance on OOH players
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
BMC has drafted stringent rules for OOH advertising which seek to redefine the entire out-of-home advertising including DOOH. It will be made public once 'model code of conduct' is lifted
The draft will also encompass guidelines for digitised hoardings following complaints by citizens and motorist
Spanning major cities, the campaign utilized a mix of traditional and digital out-of-home media
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
As part of its General Elections campaign, News18 has adopted an interactive experience at GroupM
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
Speaking to exchange4media, Gulab Patil, Founder & CEO, Lemma, said the revamp was initiated upon observing a demand for campaigns that could seamlessly extend across various formats
The agency won 4 golds, 6 silvers and 4 bronze metals across categories
The agency bagged 4 golds, 6 silver metals and 12 bronze across categories for their outstanding work
The logo was unveiled by industry veteran Sam Balsara, drawing attention from the key dignitaries that graced the event
The business units of the media agency have been on an impressive winning streak, securing back-to-back wins for their outstanding work
At the e4m OOH Conference, industry experts came together to discuss the leadership outlook