Mumbai Metro One issues 'Expression of Interest' for naming, branding of stations
MMOPL has granted Times OOH rights to administer advertisement sites on Mumbai Metro
Mumbai Metro One Private Limited has issued an 'Expression of Interest' for the naming of stations and granting of branding rights for Mumbai Metro One stations.
MMOPL has granted Times OOH exclusive rights to set up,develop, operate, market, manage and maintain the advertisement sites on Mumbai Metro Line 1 from Versova to Ghatkopar, including station naming and branding rights. Times OOH acts as the sole agency of MMOPL and is responsible for execution/installation/billing of all advertisements and media at the metro stations of Mumbai Metro Line 1.
This will be applicable for the following stations:
- Versova
- DN Nagar
- Azad Nagar
- Andheri
- Western Express Highway
- Chakala-JB Nagar
- Airport Road
- Marol Naka
- Saki Naka
- Asalpha
- Jagruti Nagar
- Ghatkopar
According to a document issued by the MMOPL, the naming of metro stations is a lucrative and enticing opportunity for brands.
"SBR (Station Branding Rights) offers advertisers the opportunity to brand the entire station premises through its brand name, colours, logos and other communication. It offers the brand the ownership of the station with an objective of long term connect and is able to establish a signature location which is known by its name."
Apart from prefixing the brand with the station name signage, the brand also gets visibility on route maps inside trains and in stations, in train announcements, station signages and media inventory inside stations, including standard media and customizable propositions inside the station premises.
