times-ooh

MMOPL has granted Times OOH rights to administer advertisement sites on Mumbai Metro

e4m Desk Aug 28, 2024 11:50 AM

The mandate includes exclusive advertising rights across 27 stations and 31 trains

e4m Staff Jul 30, 2024 6:10 PM

Times OOH has been granted rights to market advertising opportunities both inside and outside the airport premises

e4m Staff Feb 8, 2024 1:27 PM

According to Schindler, the estimated daily reach of in-lift advertising is over 1 million impressions across major cities

e4m Staff Oct 25, 2023 3:04 PM

AAI launched a tender for Chennai International Airport’s advertising concession around the start of the second quarter

e4m Staff Oct 23, 2023 5:19 PM

The airport will feature a strategic mix of static, digital, and sponsorship opportunities

e4m Staff Oct 3, 2023 5:05 PM

Times OOH will hold the title spot on Gods Reign's team jersey for BGMS Season 2

e4m Desk Aug 8, 2023 4:17 PM

This is an exclusive 20-year advertising contract for the Manohar International Airport

e4m Desk Feb 13, 2023 3:02 PM

The campaign has been launched in partnership with Times OOH

e4m Desk Dec 12, 2022 3:13 PM

Some of the most prominent brands executing pDOOH campaigns are Flipkart, Cleartrip, TATA Cliq, Automobile brands Royal Enfield, Mahindra, and Hyundai, the company said

e4m Desk Oct 6, 2022 6:55 PM

The display sites are named ‘Digital Alley’ and ‘Digital Square’

e4m Desk Aug 29, 2022 5:48 PM

MOMS Outdoor Media is the OOH agency for the campaign

e4m Desk Aug 18, 2022 3:53 PM

The campaign carries a quirky brand messaging - ‘Dimag Matt Khaa, Fritts Kha’

e4m Desk Aug 2, 2022 1:52 PM

Mittal was Vice President and Business Head – Experiential Marketing at BCCL

e4m Desk Jul 4, 2022 11:17 AM

The brand has used various touchpoints of the station to showcase its entire product range with larger-than-life imagery

e4m Desk Jun 21, 2022 6:43 PM

The digital billboards are spread across key touchpoints in Ahmedabad such as arterial roads, tourist hot-spots and recreational and leisure areas

e4m Desk Mar 30, 2022 6:07 PM

The station will now be called ‘Bisleri Western Express Highway’ metro station

e4m Desk Oct 12, 2021 5:48 PM

Advertising at the airport will be spread over 14,700 sq. ft. and feature media such as Digital Screen Networks, Lightboxes, Wall Wraps, and Large Format Outdoor Billboards

e4m Desk Aug 20, 2021 3:52 PM

The agency has also developed the live feed capability at the Mumbai Metro and at Indore and Coimbatore Airports

e4m Desk Apr 30, 2021 11:05 AM

MCX and Nihilent Technologies will sponsor the cricket content at the airport, which will include real-time score updates, team standings, and upcoming matches

e4m Desk Apr 15, 2021 2:03 PM

OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data

Noel Dsouza Feb 8, 2021 9:06 AM

Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly

Noel Dsouza Jan 29, 2021 8:19 AM

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021

Noel Dsouza Jan 13, 2021 8:50 AM

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands

Noel Dsouza Jan 1, 2021 8:45 AM

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase

Noel Dsouza Dec 21, 2020 8:26 AM

The holistic campaign was spread across major airports in India where each airport highlighted a different and unique aspect of Tamil Nadu

e4m Desk Dec 7, 2020 5:54 PM

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season

Noel Dsouza Dec 7, 2020 8:34 AM

The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more

e4m Desk Nov 23, 2020 5:59 PM

Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process

Noel Dsouza Nov 12, 2020 9:41 AM

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic

Noel Dsouza Nov 9, 2020 8:34 AM

e4m speaks to OOH players to understand how the re-opening of the Versova-Ghatkopar stretch will help in the industry's revival

Noel Dsouza Oct 20, 2020 7:45 AM

Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest

Noel Dsouza Oct 14, 2020 9:16 AM

The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation

Noel Dsouza Sep 29, 2020 8:28 AM

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

The brand campaign with Salman Khan will also showcase Somany’s tag line ‘Zameen se Judey’

e4m Desk Sep 18, 2020 1:59 PM

In association with Times OOH, the brand targets niche flying travellers to promote Germ Shield tiles powered by Germ Shield Technology

e4m Desk Sep 17, 2020 6:38 PM

Axis Bank has selected Terminal 2 of Mumbai Airport to target affluent travellers for promoting their latest offers on credit cards

e4m Desk Sep 16, 2020 12:15 PM

Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest

Noel Dsouza Sep 7, 2020 8:47 AM

Experts say one of the key factors driving this growth is the increase in the dwell time of passengers at airports due to increased security measures

Noel Dsouza Aug 27, 2020 8:42 AM

The OOH agency recommends that while its important for companies to reduce costs, failing to support brands or invest in customer needs can jeopardise brand performance in the long term

e4m Desk Aug 21, 2020 11:43 AM

OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown

Noel Dsouza Aug 17, 2020 9:00 AM

With the lockdown phasing out, the OOH agency says its time again for advertisers to regain the attention of the premium audiences of the country

e4m Desk Aug 13, 2020 12:24 PM

Prior to this, Hemdev’s last assignment was with Times OOH as the Business Head – Traditional Out Of Home & Trading

e4m Desk Jul 2, 2020 11:13 AM

OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium

Noel Dsouza Jun 29, 2020 8:18 AM

According to industry experts, COVID-19 restrictions have made the Bus Queue Shelter format not worth investing in these times

e4m Desk Jun 25, 2020 8:29 AM

Spread across 20 locations in Coimbatore Airport and 15 locations in Trichy Airport, the sanitising units emphasize upon the importance of keeping hands germ-free during air-travel

e4m Desk Jun 24, 2020 4:23 PM

The creative work will be carried out by a team of in-house creative specialists

e4m Desk Jun 1, 2020 10:00 AM

OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up

Noel Dsouza Apr 27, 2020 9:07 AM

With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth

Anjali Thakur Apr 7, 2020 8:30 AM