"OOH remains un-calibrated, un-measured & difficult to harness"

It is unfortunate that stakeholders are unable to sit on the same table and institutionalise a measure, a metric & a system, says McDonald’s India’s Rameet Arora

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"OOH remains un-calibrated, un-measured & difficult to harness"

It is unfortunate that stakeholders are unable to sit on the same table and institutionalise a measure, a metric & a system, says McDonald’s India’s Rameet Arora More

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Tags: Mcdonald Ooh Rameet arora