"OOH remains un-calibrated, un-measured & difficult to harness"
It is unfortunate that stakeholders are unable to sit on the same table and institutionalise a measure, a metric & a system, says McDonald’s India’s Rameet Arora
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Published: Jul 19, 2013 8:14 AM | 1 min read
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It is unfortunate that stakeholders are unable to sit on the same table and institutionalise a measure, a metric & a system, says McDonald’s India’s Rameet Arora More
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