"OOH remains un-calibrated, un-measured & difficult to harness"

It is unfortunate that stakeholders are unable to sit on the same table and institutionalise a measure, a metric & a system, says McDonald’s India’s Rameet Arora

e4m by Priyanka Nair
Published: Jul 19, 2013 8:14 AM  | 1 min read
"OOH remains un-calibrated, un-measured & difficult to harness"
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It is unfortunate that stakeholders are unable to sit on the same table and institutionalise a measure, a metric & a system, says McDonald’s India’s Rameet Arora More

Published On: Jul 19, 2013 8:14 AM 
Tags Mcdonald Ooh Rameet arora

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