There is a need for an equivalent of TAM for OOH: Ritesh Ghoshal

Measurability of impact, a unified currency for value & control of execution are challenges that the outdoor industry needs to find solutions to, says the Head of Brand Marketing at Tata Docomo

e4m by Priyanka Nair
Published: Oct 10, 2013 8:01 AM  | 1 min read
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There is a need for an equivalent of TAM for OOH: Ritesh Ghoshal
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Measurability of impact, a unified currency for value & control of execution are challenges that the outdoor industry needs to find solutions to, says the Head of Brand Marketing at Tata Docomo  More

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Published On: Oct 10, 2013 8:01 AM 
Tags Ooh Ritesh ghoshal

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