Milestone Brandcom recently executed an OOH campaign for Frozen Planet, a nature documentary series that premiered in February on BBC Entertainment.
The objective was to create awareness about the launch of the Frozen Planet series to be aired on BBC Entertainment in India and to drive traffic to the channel.
To grab attention, Milestone Brandcom tried to bring out the frozen wilderness of the Polar regions with a melting billboard surrounded with snow and smoke, dramatizing the core idea of the series. It was done to highlight the effects of climate change in the Polar regions such as the Antarctic Peninsula, which has warmed significantly in the years.
The OOH campaign was targeted at BBC Entertainment’s audiences in Delhi, Mumbai, Pune, Hyderabad and Bangalore.
To watch the innovation click here: