Xperia Group launches Xperia Alive Media
The property has been launched in collaboration with singer and story-teller Supratiek Shyamal Ghosh
Xperia Group has launched Xperia Alive Media, which will be serving unique experiential media advertising across touch points in OOH advertising and reach target audiences with music.
‘Gift a music’ is one of the new mediums introduced by the organisation to serve different categories of the brand.
“Tech integrations with sounds at the right touchpoints engages GenZ easily and therefore XPERIA ALIVE has a wide bouquet of music tech integration solutions to offer different brands,” said Saibal Gupta, Managing Partner & CEO of Xperia Group.
The initiative is being launched in collaboration with singer and story-teller Supratiek Shyamal Ghosh - SG, who is known for the band Aurko and its organisation ALIVE MEDIA & ALIVE STUDIO.
Ghosh started his career with Selvel and has been associated with the OOH industry for the last three decades.
