Chupps appoints Khairav Duggal as CEO

As the CEO, Khairav will steer product development, sourcing, planning, and the expansion of sales channels, with a core focus on e-commerce growth

e4m by e4m Staff
Published: Jul 4, 2024 2:53 PM  | 2 min read
Khairav Duggal
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Chupps, a D2C footwear brand, has announced the appointment of Khairav Duggal as its new Chief Executive Officer (CEO). With over two decades of experience in the fashion and footwear business, Khairav brings a wealth of expertise and strategic vision to Chupps.

As CEO, Khairav will oversee all aspects of Chupps’ operations by focusing on product development, sourcing, strategic planning, and expanding sales channels, including a robust e-commerce presence. His leadership will be instrumental in reinforcing Chupps’ position as a leading brand known for performance, comfort, and durability in the open footwear category, stated a press release.

Sharing his views on the appointment, Khairav Duggal, the CEO of Chupps, said, “Joining Chupps is an exciting opportunity to leverage my experience in a dynamic and growing market. I look forward to working with the talented team to enhance our product offerings, expand our reach, and cultivate strong customer connections. We will build on Chupps’ reputation for performance, comfort, and durability, making it a household name in open footwear.”

Throughout his career, Khairav has been a pivotal figure in the e-commerce domain, witnessing and contributing to the evolution of online shopping in India. His tenure at renowned platforms like Myntra, Cult, and Udaan has solidified his reputation as a seasoned leader in business sales, e-commerce, buying, merchandising, and strategic planning. Khairav’s strategic acumen and proficiency in P&L management have consistently driven significant increases in category sales and profitability across various lifestyle portfolios.

Yashesh Mukhi, Founder of Chupps said, “We are delighted to welcome Khairav to the Chupps family. His proven track record in driving category growth and profitability, coupled with his deep understanding of the e-commerce landscape, aligns perfectly with our ambitions. We are confident that under Khairav’s leadership, Chupps will reach new heights in product innovation and market presence.”

Published On: Jul 4, 2024 2:53 PM