As the CEO, Khairav will steer product development, sourcing, planning, and the expansion of sales channels, with a core focus on e-commerce growth

e4m Staff Jul 4, 2024 2:53 PM

The new brand identity celebrates the unstoppable spirit of the common man

e4m Staff May 24, 2024 5:07 PM

The account was previously handled jointly by Publicis, Alliance and Mudra

Ruhail Amin May 8, 2024 12:16 PM

The brand has announced a campaign film to mark the launch

e4m Staff Oct 18, 2023 2:39 PM

The brand has launched the campaign in its key markets that resonates with the consumers

e4m Staff Oct 16, 2023 4:44 PM

The agency will manage traditional media outreach, digital PR and social media engagement to amplify the brand's 'presence and resonance'

e4m Staff Sep 18, 2023 2:04 PM

Prior to this role, Chhabra was associated with Adani Group as Head of Marketing & Capabilities for ACC & Ambuja

exchange4media Staff Aug 8, 2023 2:54 PM

As part of this association, the artist will endorse Lehar’s product augmenting the company’s footprint across the country

exchange4media Staff May 12, 2023 11:23 AM

The new TVC for Bahamas is a part of an all-round campaign

exchange4media Staff Apr 27, 2023 1:07 PM

The TVC was developed and executed by Hammer India, a creative advertising agency based in Kochi

exchange4media Staff Apr 10, 2023 3:19 PM

This year’s CWG contingent includes some of adidas’ leading athletes like Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen and Manpreet Singh

exchange4media Staff Jul 7, 2022 4:34 PM

The campaign is led with a groovy digital film that showcases youngsters sporting comfortable sneakers from Bata on different occasions

exchange4media Staff Dec 18, 2021 9:08 AM

The campaign has been created by DDB Mudra

exchange4media Staff Oct 22, 2021 4:15 PM

Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail, and more

Ritika Raj Oct 19, 2021 8:41 AM

The agency won the account post multi-agency pitch

exchange4media Staff Jul 26, 2021 4:37 PM

Nissan joins the company from Philippines-based MAP Active & Planet Sports Inc.

exchange4media Staff Jul 9, 2021 1:40 PM

L&K Saatchi & Saatchi has conceptualized the new ad campaign

exchange4media Staff Jul 5, 2021 11:48 AM

The mandate includes mainline, digital and media services

exchange4media Staff Jun 22, 2021 1:00 PM

Khan stars as a shopkeeper in the brand's ad campaign #MazbootiBemisaal

exchange4media Staff Jun 5, 2021 8:10 AM

The contest will give cricket fans in India a chance to win prizes in every game throughout this year’s IPL season

exchange4media Staff Apr 20, 2021 3:33 PM

The campaign is conceptualized by Contract Advertising

exchange4media Staff Mar 20, 2021 8:23 AM

The actor will be seen in a series of advertisements across television, digital and other mediums

exchange4media Staff Mar 11, 2021 1:43 PM

#ComfortDikhtaHai marketing campaign has been developed and conceptualized by Kolkata based ad agency Shreyansh Innovations

exchange4media Staff Nov 21, 2020 10:05 AM

The campaign will be released on English, Hindi, Tamil and Kannada channels

exchange4media Staff Oct 23, 2020 2:12 PM

For every 2500 daily steps one takes, the brand will donate one pair of shoes to frontline workers, while promoting fitness at home

exchange4media Staff May 17, 2020 10:00 AM

In the first phase of the launch, the company plans to retail footwear across more than 80 W stores as well as on the website

exchange4media Staff Mar 22, 2020 6:00 PM

The campaign will be rolled out across various media, including TV, social media and OTT platforms

exchange4media Staff Mar 21, 2020 8:28 AM