Deepti Karthik, the Vice President-Marketing at DaMensch, has quit. She will be joining Sleepyhead as a Fractional Chief Marketing Officer.
"I am excited to embark on this new journey to partner with founders in the D2C sector. As a Fractional CMO, I will be working closely with brands, helping them grow their D2C segment as well as help in offline expansion."
"A Fractional CMO is a win- win solution for brands that get expertise at a fractional cost to propel their brand with strategic inputs, guidance and training", she added
Karthik will also be working as a growth & marketing consultant at her own consultancy - Decision Pinnacle.
Karthik comes with over a decade of experience in sales and marketing in Unilever, Snapdeal and Nokia Mobiles. Deepti pivoted from FMCG to E-commerce in 2015 when she moved to Snapdeal as head of marketing strategy for all exclusive launches across Mobiles, Consumer Durables, Fashion, FMCG etc. In her previous role, she was part of the marketing team that relaunched Nokia mobiles in 2017.
