The ad campaign is centred on the theme of 'New Feeling'

e4m Staff Jul 6, 2024 9:23 AM

Our pick of the best commercials between September 15 and 30

e4m Staff Oct 13, 2023 9:11 AM

The 30-day campaign titled #SoSoft comprises 3 quirky films

e4m Staff Sep 18, 2023 4:55 PM

#MadeForAdults is a campaign that urges men to embrace adulthood by opting for 'grown-up boxers' instead of cartoony ones

exchange4media Staff May 22, 2023 12:56 PM

Karthik will be Sleepyhead’s Fractional CMO

Tanzila Shaikh Apr 15, 2023 9:31 AM

The brand's International Men’s Day campaign was centred on men who feel comfortable in their own skin

exchange4media Staff Nov 21, 2022 1:11 PM

Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew

Mansi Sharma Sep 23, 2022 8:36 AM

The campaign throws light on the trend of soft, ultralight boxers becoming the new normal outfit for men

exchange4media Staff May 21, 2022 5:00 PM

Guest Column: Deepti Karthik, Vice President Marketing, DaMENSCH, believes that decentralization of social media is imminent and a lot more power is expected back in the hands of the consumer

Deepti Karthik Jan 3, 2022 4:56 PM