Vicky Kaushal grooves to a retro-style musical ad for DaMENSCH
The ad campaign is centred on the theme of 'New Feeling'
damensch
Best ads of the fortnight: ACKO's Munna Bhai connection, DaMENSCH's 'soft' take
Our pick of the best commercials between September 15 and 30
DaMENSCH celebrates the softer side of masculinity
The 30-day campaign titled #SoSoft comprises 3 quirky films
DaMENSCH's new ad is an ode to adulting
#MadeForAdults is a campaign that urges men to embrace adulthood by opting for 'grown-up boxers' instead of cartoony ones
Deepti Karthik quits DaMensch to join Sleepyhead
Karthik will be Sleepyhead’s Fractional CMO
DaMENSCH highlights vulnerability instead of strength in new campaign for Men's Day
The brand's International Men’s Day campaign was centred on men who feel comfortable in their own skin
Best ads of the fortnight: Aisle pooh-poohs casual dating apps & DaMENSCH gets meta
Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew
DaMENSCH unveils quirky campaign for its ultra-light Breeeze Boxers
The campaign throws light on the trend of soft, ultralight boxers becoming the new normal outfit for men
Marketing in 2022–Are brands planning their foray into metaverse?
Guest Column: Deepti Karthik, Vice President Marketing, DaMENSCH, believes that decentralization of social media is imminent and a lot more power is expected back in the hands of the consumer