Disney+ Hotstar's Amandeep Mittal takes over as Head of SMB portfolio
Mittal will now be responsible for growing ad revenue from the SMB vertical
Disney+ Hotstar Vice President- Revenue Amandeep Mittal has replaced Gaurav Kanwal, who recently joined ZEE5, as the Head of Small & Medium Businesses (SMB). As VP-Revenue, Amandeep was managing ad sales for Online, e-Commerce, Travel and Handset verticals. He will now be responsible for growing ad revenue from the SMB vertical.
Kanwal, who was EVP — Ad Sales at Disney+ Hotstar, has joined ZEE5 as Chief Revenue Officer (CRO) Digital and SMB, South Asia. As EVP — Ad Sales, Kanwal was responsible for identifying new avenues to drive advertising revenue growth for Disney+ Hotstar. This included new routes to market, expansion of advertiser base, ad formats, and technology infrastructure.
Mittal has been with Disney+ Hotstar for almost four years. He joined as Senior Manager in September 2017 and quickly rose to the position of Assistant Vice President in February 2019 and Vice President- Revenue in January 2020.
