Priyam Jha has been elevated to Head of Marketing (India) at Firework. He shared the news of his promotion through a LinkedIn post.
"I’m happy to share that I’m starting a new position as Head of Marketing, India at Firework! I am excited to work with the team to unlock growth for brands eager to enter the future of retail, eCommerce, and publishing with #videocommerce," he wrote.
Jha joined Firework in September 2021 as Marketing Director. He was in charge of creating compelling thought-leadership content and brand initiatives to propel the Firework product and brand philosophy to the right audiences and establish Firework as the only 'end-to-end' connected solution in the video-commerce space.
Jha was previously the Assistant Vice President at WebEngage for over three years, holding various leadership roles. He helped create high-impact branding initiatives and supercharge top-of-the-mind awareness across multiple geographies powered by multi-form content, PR, and event marketing.
Prior to WebEngage, he handled digital marketing for Zepo, a full-stack E-Commerce platform helping offline SMEs go online and enjoyed a brief FMCG stint as an ASM (Area Sales Manager) at MTR foods, Bangalore.