Hashtag Orange ropes in Gauri Awasthi as Chief Digital Officer
Awasthi has over 20 years of experience working with companies like Fabindia, Amazon, Samsung, and HCL
Hashtag Orange has appointed Gauri Awasthi as Chief Digital Officer. She will be responsible for managing client relationships, social media, SEO, and the generation of digital revenue.
Awasthi has over 20 years of experience working with companies like Fabindia, Amazon, Samsung, and HCL.
Welcoming Awasthi onboard, Mukesh Vij, founder of Hashtag Orange, said, "We've started a digital transformation journey to enhance the nexus of digital and advertising. We are establishing a strong digital presence for our partner brands through content creation, marketing, advertising, and technological solutions at Hashtag Orange. We are thrilled to have Gauri on board since we believe her expertise and industry knowledge will be invaluable to our mission. We're getting ready for an exciting time."
Commenting on joining Hashtag Orange as CDO, Awasthi said, "Today, content consumption and consumer behavior have changed dramatically as a result of the evolution of social and digital media. We have entered an era in which technology has become predominant. I am thrilled to join the Hashtag Orange team and look forward to increasing its digital avenues by optimizing its innovative, cutting-edge digital offerings."
Sridharan Iyer - Head of Strategy said, “We are glad to have Gauri as part of our team. She brings with her an in-depth understanding of digital medium on one hand and on the other hand, has been on the Client side she understands the pulls and pressures of business while building brands. We believe that her varied experience will come in handy in aiding and abetting our Clients in creating brand wealth.”
