The campaign aims to elevate the brand perception of TMC from one that only caters to a mature audience to a brand that also appeals to younger generations
The rap song is voiced by Mumbai-based rapper Krantinaari. The video is directed by Nikhil Mehrotra and conceptualized by Gurugram-based creative agency Hashtag Orange
The agency will be managing complete digital communication and media for 2 verticals - GLS Foils and GLS Alpak, along with creating new identity for the group
Previously, Mishra has been a Digital Consultant and Business Director of Quasar, a GroupM company, and has over 13 years of experience in the Digital industry
The Gurugram-based digital solutions agency has also bagged digital marketing mandates for health and lifestyle brands including Kama Ayurveda, Kapiva and Tynor India