Kantar names Cheong Tai Leung as CEO of insights business in APAC
Leung takes over from Wayne Levings who will now focus on his role as Kantar CCO
Kantar has appointed Cheong Tai Leung as CEO of its Insights Asia Pacific business.
Reporting to Chris Jansen, Kantar’s Chief Executive, Leung will lead Kantar’s regional team in growing relationships with brands. She takes over from Wayne Levings, who will now focus exclusively on his role as Kantar’s Chief Client Officer.
Leung recently served as Regional President, Asia Pacific at GfK, responsible for driving transformation, growth and profitability for the company's portfolio that included market intelligence and digital solutions across the region.
On her appointment, she commented: “Kantar’s expertise in understanding consumers, its technology and artificial intelligence capabilities are shaping the brands of tomorrow. In our ever-changing, complex world, Kantar offers true strategic partnership to brands to help them connect with consumers and build the trust that will fuel the next wave of growth. I look forward to joining Kantar’s executive team to help drive a positive impact for brands and consumers across the region.”
Chris Jansen, Chief Executive, added: “Cheong Tai brings more than 20 years of international leadership and business management experience across emerging, developing markets and Asia Pacific. She will be a huge asset to our business as we continue to build our relationships and push for growth in this most dynamic of regions.”
Leung will take up her role in the first half of 2023.
