Pitching Women Forward Testing Final 2

11Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in

e4m by Abdul Khan
Published: Sep 3, 2025 1:50 PM  | 1 min read
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The 13th edition of the ICC Women’s ODI World Cup 2025 is all set to light up India and Sri Lanka, as the two nations join hands to co-host the event. The tournament kicks off on September 30, 2025, in Navi Mumbai, setting the stage for over a month of high-octane clashes before the final in early November.

Eight of the world’s best women’s teams will battle it out on a cricket field, where every team takes on every rival. Star Sports Network will broadcast the matches live on television, while JioHotstar will stream every ball digitally.

The ICC Women’s Cricket World Cup 2025 is sponsored by Unilever, specifically through its personal care brands such as Rexona and Dove. This marks the first time the ICC has secured a commercial sponsorship deal specifically dedicated to women’s cricket, separate from its men’s cricket partnerships.

While the fundamental rules of cricket remain the same, the Women’s World Cup has a few differences: it uses a slightly smaller and lighter ball, and the boundaries are shorter (55–64 metres) compared to men’s tournaments. These adjustments make the game faster, with more boundaries and shorter match durations.

Published On: Sep 3, 2025 1:50 PM