After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
With this new programming slate, ET NOW strengthens its core promise to ‘Rise With India’
While accepting the AAAI Lifetime Achievement Award, Joshi warned against cliché creativity, data overreach, and the need for human anchoring in AI-driven advertising
Layoffs, uncertainty, client conflicts & integration woes for the Omnicom network, will this benefit rival networks and independents in the near term?
Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025
Revenue of the company fell 26%
In practice, DIPR rates are typically 10% to 50% higher than DAVP rates
They’ve lifted the Cup and the country’s hopes- can India’s women cricketers now lift their brand power and match the men?
Before joining Tilt Brand Solutions, Krishnan was with Mullen Lintas for over four years. He has also worked at MullenLowe Lintas Group, Grey Group, and Star TV
11Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
As Snapchat and Instagram roll out new updates, how will marketers and industry experts decode them to their advantage and spot new opportunities?
The event featured discussions on skincare stigma, self-acceptance, and awareness sessions for students across the country
Punt Creative, led by Harsh Shah and Rohan Naterwalla, will manage digital, social and campaign responsibilities for three of PCH’s brands – Lactocalamine, the i-range including i-pill, and Littles
In conversation with IMPACT, Aamir Khan discusses ‘Sitaare Zameen Par’, turning down ₹125 cr, and why real marketing connects through emotions—not trends
Rahul Menon, Marketing Head - India & SAARC, Zendesk, speaks to IMPACT Magazine about how they are helping brands streamline customer experiences and more
Varun Gupta, Co-Founder, Boult on marketing strategies that helped the company grow despite an overall category decline, influencer marketing & more
WeWork India signs leases for two new centres - WeWork EON Free Zone in Pune, and WeWork Ramanujan Intellion Park in Chennai.
India’s OTT market hits Rs 37,940 Cr in 2024; YouTube grabs 38% share
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
Most recently, Sandeep Singh Arora was with Samsung India's Consumer Electronics division as Head of the Online Business Unit and then the Head of Marketing Communications
Kaplan who is a Republican and free-speech champion for conservative voices has taken over from Clegg who is a Liberal Democrat leader and the former PM of UK between 2010 to 2015
‘We’re focused on entertainment, don’t plan to enter sports unless there’s strong ROI’
Australia bans social media for under-16s: A glimpse into the future for platforms?
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In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media rights deal
Swagatika Das, Co-Founder of Nat Habit, shares insights into the brand's journey of 'fresh Ayurveda,' addressing the challenges faced, how the brand stays true to its authenticity and more
As per legal experts, since OTT services are pan- there will be issues in the implementation of such a tax at the state level & new cess will conflict with GST principles
The deal was finalised on September 10, 2024
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814 ads
appoints Sunil Jit Singh as Group CFO
The company witnessed close to one billion customer visits to Amazon.in during its month-long Great Indian Festival sales event
e4m Conclave: upGrad CEO emphasised that TV can’t reach a certain niche population despite having a wider reach
Since daytime TV ads are restricted, popular condom brands are seeking to break the taboo through Instagram and Twitter posts
Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board
In its FY21 annual report, the company also reiterated its stand on inclusivity and advertising for products targeted at children
The campaign is conceptualized and executed by Wavemaker India
The campaign highlights the needs and expectations of different women from an equal world
In 2030 Revisited, more than 50 CMOs, brand-side marketers, agencies, networks, platforms, adtech executives and marketing academics review predictions for the next decade
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%
e4m joined hands with Microsoft Advertising & InMobi to unveil how search advertising is entering newer realms, its pivotal role in brand advertising campaigns and more
Under the Consumer Protection Act, the Consumer Affairs Ministry has drafted the first-ever government guidelines, which will be applicable to advertising across all modes
In today's edition of e4m Creative Zone, we speak to Ranjit Raina, CEO, Geometry Encompass on working on a virtual engagement for the first time, fostering creativity remotely and more
The film reimagines what it means to 'protect one's sister' in today with social distancing
Guest Column: Mandeep Malhotra, CEO & Co-founder of The Social Street, says that with patience, persistence and a load of learnings, the world will emerge stronger and more prepared post COVID
The TVC crafted by BBDO has been made in Hindi, Tamil and Telugu
In today's edition of e4m Creative Zone, we speak to Arjuna Gaur, ECD, Leo Burnett India, on creating through constraints, client-spending and more
In a freewheeling chat with e4m, adman and director Ram Madhvani speaks about his new production house and his fondest memories shooting ads in the pre-COVID times
Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner
The launch film was conceptualied by Redmi Marketing team along with Momo Media
The film has been produced entirely online, with scenes of the advert self-shot by the protagonists at their homes