Pallavi Chakravarti of DDB Mudra moves on
Chakravarti, Creative Head, West, joined DDB Mudra in May 2021 from Taproot Dentsu
exchange4media has learned from reliable sources that Pallavi Chakravarti, Creative Head, West, DDB Mudra, has put in her papers after a year-and-half-long stint at the agency. Chakravarti joined DDB Mudra in May 2021 from Taproot Dentsu where she led the creative function for the Mumbai office as Executive Creative Director.
DDB Mudra has confirmed the development while Chakravarti was unavailable for comment. Not much is known about her next move. In a career spanning over 17 years, Chakravarti has been instrumental in building effective brand campaigns across categories. She has worked with brands like Stayfree, Facebook, Airtel, Parle, Uber, Pepsi and Times of India among others. Previously, she has worked with Saatchi & Saatchi, JWT and Grey.
The DDB Mudra Group is a marketing and creative services group in India, part of the DDB Worldwide Group. It offers capabilities from brand strategy, campaign design, experience design, digital strategy, content solutions, media planning and buying, analytics and reporting to shopper marketing, through agency brands –DDB Mudra, 22feet Tribal Worldwide, Interbrand, Track, Mudramax and TracyLocke.
