Pratik Thakar gets a new global role in Generative AI at The Coca-Cola Company
Thakar has been elevated to the Head of Generative AI / Marketing Transformation Office
Pratik Thakar has been elevated to the Head of Generative AI at The Coca-Cola Company.
In his new role, he will be in charge of creating big ideas and developing creative platforms that leverage AI technology to enhance the consumer experience across the entire brand & category portfolio of The Coca-Cola Company.
Previously, he was the Head of Global Creative Strategy & Content, Coca-Cola, based out of Atlanta, Georgia, United States.
He has been with the company since March 2018 and has held various leadership roles in organisations like Grey Group, McCann Worldgroup and Saatchi&Saatchi.
