AI in Action: Adobe and e4m bring the future of performance marketing to life
Exclusive workshops were curated by Adobe in collaboration with exchange4media and MartechAI.com
generative-ai
Artificial Intelligence Regulations: What industry wants
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
How Generative AI is shaping the next era of advertising
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
AI in festive mode as brands celebrate efficiencies in spends
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
SAWIT.AI and AICTE partner for women-only Generative AI learning challenge
Partnership engages 1.6 million women students across 8,200+ technical colleges
Are AI investments slowing or sustaining digital ad spends?
AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say experts
Generative AI is giving our employees superpowers: Jonathan Nelson, Omnicom Digital
In conversation with Jonathan Nelson, the CEO of Omnicom Digital, at Cannes Lions 2024 on AI trends, role of data, merits of an in-house setup, and more
Generative AI SaaS startup Onetab expands India operations
Onetab has appointed three senior team members
Human + Machine: A CMO’s vision for 2024 & beyond
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
Is SEO indexing the key for marketers in these AI times?
Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step up the SEO game but also focus on creating content aligned with intent
Attribution in digital advertising: A problem of plenty
An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investments, say industry experts
Generative AI to redefine creative development: Amazon Ads
Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report
Google mulls layoffs and restructuring of ad sales unit: Report
Advancements in Google's AI-powered campaign planner Performance Max can automatically create ads that require no human intervention said a news report
ZEE forges partnership with Nasscom to support Generative AI start-ups
ZEE’s Technology and Innovation Centre will focus on supporting co-piloted generative AI solutions for the media and entertainment ecosystem
Festive campaigns come alive with Gen AI sparkle
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
Meta to ban political advertisers from using Generative AI
The move is to curb the spread of election misinformation
When Artificial Intelligence throws up real-world problems
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors, industry watchers shared
More than 60% marketers have started engaging with Generative AI: Dentsu report
The dentsu 2024 Media Trends report reveals emerging advertising behaviors and technologies expected to transform the media industry in the coming years
Can Generative AI put celeb consent & brand value at risk?
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure ethical usage, caution industry observers
Voice, Video & Vernacular: How Generative AI is impacting India’s 3 Vs
Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences, streamline operations and deliver personalized content
Amitabh Bachchan partners with IKONZ to foray into generative AI
The IKONZ team is working with the actor to capture the iconic attributes to deliver a unique experience to fans globally
Pratik Thakar gets a new global role in Generative AI at The Coca-Cola Company
Thakar has been elevated to the Head of Generative AI / Marketing Transformation Office
ChatGPT and Generative AI Tools: Revolutionizing the marketing landscape
Guest Column: Atul Raja, Career Marketer, Leadership Mentor and Growth Strategist, shares other Generative AI tools and their importance in today’s world
Google Marketing Live announces Generative AI advances & tools
The idea is to encourage advertisers and vendors to easily create customized product imagery, improve ad relevance, scale campaigns, and better manage creative assets
How contextual advertising influences brand marketing in the cookie-less future
At the Silverpush conference, industry experts shared insights on leveraging first-party data in the cookie-less world, and about Generative AI and predictive tools making advertising more effective
Silverpush launches contextual planning tool powered by Generative AI
With this launch, Silverpush has strengthened its contextual offering 'Mirrors', boosting the cookieless targeting space with next generation AI capabilities
Generative AI: Advertisers and agencies’ delight
e4m TechTalk series: In the second part of our companion piece on AI, industry experts evaluate the pros
Generative AI: A powerful tool with pitfalls?
As part of the e4m TechTalk series, industry experts evaluate the cons of AI; a second part on the pros to follow soon