The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts

Shantanu David Sep 6, 2024 9:13 AM

e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation

e4m Desk Aug 20, 2024 1:44 PM

Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance

Shantanu David Aug 13, 2024 9:05 AM

Partnership engages 1.6 million women students across 8,200+ technical colleges

e4m Staff Aug 8, 2024 5:15 PM

AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say experts

Shantanu David Jun 26, 2024 9:22 AM

In conversation with Jonathan Nelson, the CEO of Omnicom Digital, at Cannes Lions 2024 on AI trends, role of data, merits of an in-house setup, and more

Neeta Nair Jun 19, 2024 8:45 AM

Onetab has appointed three senior team members

e4m Staff Apr 23, 2024 10:58 AM

Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends

Ravi Santhanam Feb 15, 2024 8:14 AM

Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step up the SEO game but also focus on creating content aligned with intent

Sohini Ganguly Jan 31, 2024 8:27 AM

An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investments, say industry experts

Shantanu David Jan 22, 2024 8:46 AM

Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report

e4m Staff Jan 3, 2024 11:43 AM

Advancements in Google's AI-powered campaign planner Performance Max can automatically create ads that require no human intervention said a news report

e4m Staff Dec 26, 2023 12:57 PM

ZEE’s Technology and Innovation Centre will focus on supporting co-piloted generative AI solutions for the media and entertainment ecosystem

e4m Staff Nov 23, 2023 8:41 AM

Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry

Shantanu David Nov 10, 2023 8:39 AM

The move is to curb the spread of election misinformation

e4m Staff Nov 7, 2023 1:22 PM

AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors, industry watchers shared

Kanchan Srivastava Oct 9, 2023 8:50 AM

The dentsu 2024 Media Trends report reveals emerging advertising behaviors and technologies expected to transform the media industry in the coming years

e4m Staff Oct 6, 2023 1:35 PM

Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure ethical usage, caution industry observers

Shantanu David Aug 3, 2023 9:02 AM

Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences, streamline operations and deliver personalized content

Shantanu David Jul 3, 2023 8:45 AM

The IKONZ team is working with the actor to capture the iconic attributes to deliver a unique experience to fans globally

exchange4media Staff Jun 26, 2023 1:47 PM

Thakar has been elevated to the Head of Generative AI / Marketing Transformation Office

exchange4media Staff Jun 19, 2023 2:08 PM

Guest Column: Atul Raja, Career Marketer, Leadership Mentor and Growth Strategist, shares other Generative AI tools and their importance in today’s world

Atul Raja Jun 8, 2023 12:35 PM

The idea is to encourage advertisers and vendors to easily create customized product imagery, improve ad relevance, scale campaigns, and better manage creative assets

exchange4media Staff May 24, 2023 11:42 AM

At the Silverpush conference, industry experts shared insights on leveraging first-party data in the cookie-less world, and about Generative AI and predictive tools making advertising more effective

exchange4media Staff May 16, 2023 2:06 PM

With this launch, Silverpush has strengthened its contextual offering 'Mirrors', boosting the cookieless targeting space with next generation AI capabilities

exchange4media Staff Apr 21, 2023 2:00 PM

e4m TechTalk series: In the second part of our companion piece on AI, industry experts evaluate the pros

Shantanu David Apr 6, 2023 8:14 AM

As part of the e4m TechTalk series, industry experts evaluate the cons of AI; a second part on the pros to follow soon  

Shantanu David Apr 3, 2023 8:55 AM