It is understood that Shashi Sinha is being appointed to the new role of CEO IPG Mediabrands India. Initiative, BPN, Reprise and the Outdoor company will all now report to him, in addition to his existing charge, Lodestar UM.
Also, Lynn de Souza, Chairman and CEO of Lintas Media Group has decided to quit. She plans to become a social entrepreneur.
She will be leaving IPG Mediabrands at the end of November this year. She will launch her new initiative in early 2013.