News demands more attention, has far greater impact than a GEC, with huge potential for scalability, says the Editor-in-Chief & News Anchor of Times Now, while making a passionate case for the TV news industry
Change needs to come from brands as brands have bond, trust & potential for social mission. Every company is as strong as its weakest brand, says the Global CEO of Unilever
India's biggest problem is lack of self belief. We cannot sell an idea to the world if we do not believe in it ourselves, said the Gujarat CM, while talking about Brand India at IAA Global Marketing Summit
As reported by exchange4media on July 1, Acharya has formally joined ZO. She will assume responsibility for the Group's four leading businesses in India: ZenithOptimedia, Resultrix, Ninah & Newcast
With brands becoming more and more digital-savvy to reach out to the TG, save costs & build mktg innovations, this is one sector that holds promise for media professionals
Current economic scenario and regulatory changes have pushed broadcasters to put hiring plans on hold. Focus is on stretching existing resources to create value and expand skill sets
Current economic scenario and regulatory changes have pushed broadcasters to put hiring plans on hold. Focus is on stretching existing resources to create value and expand skill sets
Does the term Big Data baffle you? We decode what Big Data essentially means, why is it called the ‘sexiest new marketing tool' & how can CMOs master it
It is understood that the beauty products brand is in the process of completing the pitch presentations. The biz is in the vicinity of Rs 130 cr – Rs 150 cr, as per industry sources
It is understood that de Souza will be with IPG Mediabrands till the end of November; following which, Sinha is poised to take over IPG Mediabrands as its India CEO
It is understood that de Souza will be with IPG Mediabrands till the end of November; following which, Sinha is poised to take over IPG Mediabrands as its India CEO
Working for a media company that caters to the creative world of marketers and advertisers, marks a new chapter in this reporter’s life. This is a page from her diary
Uday Varma, Secretary, Ministry of Information & Broadcasting, Uday Shankar, CEO, STAR India & Punit Goenka, MD & CEO, ZEEL spoke on digitisation & self-regulation