Shivani Behl joins Foxtale as Chief Marketing Officer
Prior to this, Behl was the CMO at Pureplay Skin Sciences
Skincare brand Foxtale has appointed Shivani Behl as its Chief Marketing Officer (CMO). Behl made the announcement on LinkedIn. “I am delighted to announce that I have joined Foxtale as the Chief Marketing Officer. Excited to work alongside Romita Mazumdar and the talented team of professionals”, her LinkedIn post read.
Prior to this, Behl was the Chief Marketing Officer of Pureplay Skin Sciences where she worked for around 2 years. She was responsible for the marketing, communications, new product strategy and development, media, and digital content strategy, for Plum, Plum Body Lovin, and PHY across several categories.
Previously, she has worked with Shoppers Stop, Lakme, and Reliance Brands.
Behl is a marketing professional with 17 years of experience in building iconic national and global brands across retail, FMCD, travel, automobile, and beauty sectors.
