Smita Murarka has joined Deloitte as Director.
Prior to this, she was doing brand consultancy work focused on D2C, after her close to 3-year stint with sleep solutions company Duroflex.
Murarka was the Chief Marketing Officer, Corporate & Brands, Digital at Duroflex. She joined the company as VP - Marketing & E-Commerce in Feb 2020. She was a key CXO in transforming a regional offline business in a fragmented industry, into a national omni multi-channel brand. With the digital-first approach under Murarka, Duroflex saw a 2.5X growth within 2 years.
She was also working on martech tools, CDP for consumer engagement, beyond managing full funnel marketing communication.
Before Duroflex, Murarka spent over 6 years at MAS Holdings, where she was the Marketing Head, amante lingerie. She has also worked with brands like the Landmark Group and Lifestyle International.
