Smita Murarka joins Deloitte as Director
Murarka was earlier CMO at Duroflex
smita-murarka
Smita Murarka quits as Duroflex CMO
She was heading marketing for the brand for nearly 3 years
Analytical skills finding more importance than design skills in global firms: Study
A recent study by Deloitte & Lions shows that the roles of Chief Revenue Officer & Chief Growth Officer have grown exponentially over the last five years
Duroflex is focusing on a digital-led growth strategy: CMO Smita Murarka
In today’s edition of e4m Pride of India Brands series, Duroflex Chief Marketing Officer Smita Murarka shares with us the brand’s journey so far, the pandemic’s influence & more
‘Through our Nothing Like Duroflex campaign, we want to upgrade the way India sleeps’
Duroflex CMO Smita Muraraka talks about their new campaign with Alia Bhatt
Alia Bhatt named first-ever brand ambassador for Duroflex
Bhatt will be seen in the brand's next campaign
‘Integrating brick-and-mortar & online platforms will be key’
Guest Column: Smita Murarka, VP-Marketing, Duroflex says consumers will now look for fluidity of purchase and brands they can trust
Duroflex says they've #GotYourBack in latest campaign for Duropedic range
The lighthearted campaign captures the essence of various activities and poor postures that can take a toll on one’s back
Our approach is to not cut but optimise marketing spends: Smita Murarka, Duroflex
Murarka, VP - Marketing, Duroflex, feels that OTT, Social and Influencer Marketing will become more important ways of reaching out to the consumer, as we go forward
Duroflex encourages people to be optimistic for a #BetterTomorrow
Duroflex also hosted a series of live sessions from their social channels to help people stay fit and engaged while staying in during the lockdown
Duroflex launches #YawnOffSleepOn campaign for World Sleep Day
The brand is calling out to people to share funny yawn videos on their social media pages with #YawnOffSleepOn
Duroflex appoints Smita Murarka as Vice President, Marketing
Prior to joining Duroflex, Murarka was Head of Marketing at Amante, MAS Brands India