Sumanta Bose elevated, gets new leadership responsibilities at Disney Star
Apart from driving the overall Content Studio for Disney+ Hotstar, Sumanta Bose will have other business verticals report to him
Disney Star has announced a restructuring of its management and appointed Sumanta Bose, Executive VP and General Manager- Star Plus, as the overall head.
e4m has learnt that respective Business Heads - Harsh Sheth (HM&EC), Devika Prabhu (Kids & Infotainment) & Koustuvi Ghosh (Star Jalsha), Vikrant Pawar (Live Ent.) and Rahul Patil (Network Business Analytics) will report to Sumanta Bose.
For Star Bharat, Ira Choudhary (Programming), Rahul Gandhi (Marketing) and Shivendra Verma (Programming Strategy & Insights) in their respective roles will also report to Bose.
Bose will also be responsible for driving the overall Content Studio for Disney+ Hotstar, which includes Hotstar Specials (Hindi), AVOD (Hindi) content and acquisitions of digital movie rights for the platform.
Sumanta Bose, who is currently the Business Head for Star Plus, Utsav, Regional East and Content Studio Head for Disney+ Hotstar (Hindi), will now also be responsible for Star Bharat, Hindi & English Movies Cluster, Kids & Infotainment Channels, Regional East, Live Entertainment and Network Business Analytics & Insights.
Sumanta has been with the organization for over a decade now, leading first Star Jalsha and recently Star Plus.
Meanwhile, according to a document accessed by e4m, Disney Star said, “We have recently announced that Neha Sinha will now lead the content portfolio for Hotstar Specials (Hindi) reporting to Bose while closely working with Sajith Sonali Datta who leads Content Development Strategy for Hotstar Specials (Hindi) will now report to Sumanta.”
Sonali will also be supporting Sumanta as the SPOC for all content related reporting and compliance with Disney+ global Suvonkar Banerjee in addition to his content role on Hotstar Specials (Hindi) will have a dotted line to Sumanta on AVOD (Hindi) content deliverables.
Vamsi Murthy and Huzefa Kapadia, the co-leads on Marketing for Disney+ Hotstar and part of Sajith's leadership team, will also work closely with Bose for his segment.
Bose joined Star TV Network (now Disney Star) in 2011 as VP-Marketing and has been associated with the network for over 12 years. Prior to that, Bose was with PE Electronics as VP and CMO. In the past he has also worked with companies like Tata Teleservices, Bharti Airtel, HDFC Bank, Game Plan Sports, and RK Swamy/ BBDO Advertising.
