neeraj Universal Music India Forms Strategic Partnership with Maddock Films Test sunny

Universal Music India (UMI), a division of Universal Music Group (UMG), has entered into a strategic partnership with Maddock Films and its newly launched music label, Mad For Mussic, founded by Dinesh Vijan. Under the agreement, UMI will serve as Mad For Mussic’s global strategic partner for upcoming film soundtracks and related ventures.

The partnership marks UMI’s continued focus on the Indian film music sector, the largest segment of the country’s music industry. Through UMG’s international network, Mad For Mussic’s catalogue will gain increased exposure to global markets.

Maddock Films has produced a range of Hindi-language films over the past two decades. The company is known for developing the horror-comedy genre, with titles such as Stree, Bhediya, Munjya, and the upcoming Thama. Music plays a central role in Maddock’s productions, with recent tracks such as Pardesiya from Param Sundari achieving strong performance across social and streaming platforms.

UMI has previously worked on the music of Hindi films including Sholay, Deewar, Dostana, Yaarana, Julie, Saagar, Shaan, Blackmail, Khamoshi, Bombay, Devdas, and Sur.

Adam Granite, UMG’s CEO for Africa, Middle East, and Asia, said: “This landmark partnership with Maddock Films signals a crucial step forward for our India business. Dinesh Vijan is not just a Hindi film industry veteran, he is a first-class story-teller with an unparalleled ear for music. It is a great privilege for UMI to be able to work on the studio’s forthcoming slate of films, and bring even more incredible Hindi music to audiences the world over.”

Dinesh Vijan, Founder of Maddock Films, said: “We live and abide by the ‘Content-first’ approach. Our cinema is the cinema of real India – emanating from the smallest of towns and impacting audiences in the biggest of cities – in India and abroad. Music is – and has always been – one of the central pillars of my films. UMG is a perfect partner for our ambitions, as we step into the next growth phase of Maddock, developing some of the most sought after movie franchises and creating new genres.”

Sanujeet Bhujabal, Managing Director, India & South Asia – UMI, said: “Dinesh Vijan has successfully turned Maddock Films into a conte