Radio saw a steady increase in advertising in the first three quarters of 2024. The top 10 sectors collectively accounted for 89% of ad volumes in Jan-Sep 2024. These include Services (30%), Auto (10%), Banking/Finance/Investment (9%), Retail (9%), Food & Beverages (8%), Education (8%), Personal Accessories (7%), Building, Industrial & Land Material/Equipments (3%), Personal Healthcare (3%) and Durables (2%). While Services & Auto retained their positions in the list of top categories, BFSI ascended to the 3rd position from 5th in Jan-Sep 2023.
The top 10 categories accounted for 51% share of ad volumes on . These included Properties/Real Estate (16%), Hospital/Clinics (7%), Cars (7%), Retail Outlets - Jewellers (6%), Retail Outlets - Electronics/Durables (3%), Retail Outlets - Clothing/Textiles/Fashion (3%), Life Insurance (3%), Multiple Courses (3%), Schools (1%) and Coaching/Competitive Exam Centre (1%). Like the sectors, the top 2 categories retained their position in Jan-Sep 2024 over Jan-Sep 2023.
The top 10 advertisers covered a 12% share of ad volumes on radi
